What Are Alternatives to Surveys & Focus Groups?
Consumer Behavior Modeling (CBM) analyzes various online forums and social media to gather information on consumer preferences and behaviors. Surveys and focus groups are often applicable for answering specific questions you ask about a certain product, brand or preference. Our approach reveals important information and insights that may not be revealed with traditional market research practices.
With Consumer Behavior Modeling, 113 Industries simply listens to what consumers are saying online. We don’t ask specific questions. That means if there is something that’s very important to the consumer, it’s going to be expressed very differently in our methodology through various online conversations.