VoC Datasets

113 Industries Introduces

Voice of Consumer (VoC) Datasets

Our custom-built, context-rich datasets fine-tuned for CPG deliver clean, relevant, and structured insights. By layering our insights expertise and proprietary technology, our work continuously drives top-line growth for many global CPG 500 companies.

Voice of Consumer Data Sourcing

Bridge the gaps in your current data landscape with a precise acquisition process that captures the organic voice of the customer (VOC)—free from bots or advertisements—to obtain an authentic, unbiased understanding of consumer emotions and behaviors. While you likely already have household, loyalty, and survey data, without the VOC data, you’re missing a crucial dimension of consumer insights.

Dataset Development Powered By Jacquard AI

his technology developed by our in-house team of data scientists and full-stack developers unlocks millions of previously inaccessible data points and is designed to support any language across the globe. Our advanced data pipeline and processing technique systematically identifies relevant mentions within consumer conversations using advanced Natural Language Processing (NLP) and Named Entity Recognition (NER).

Once key attributes or brands within the raw data files (e.g., “Coca-Cola”) are labeled, AI-driven contextual models—layer in emotions, behavioral preferences, and needs to provide both a high-level and in-depth understanding of what consumers prioritize, how those priorities shift over time, and what remains constant.

All datasets are customized to meet each business’s unique goals and taxonomy. They are updated regularly to ensure increasing accuracy with every iteration. The foundational datasets outlined below can be used individually and in conjunction, working to seamlessly provide a comprehensive and dynamic view of your consumer landscape.

  • Behavioral Dataset: What we seek, avoid or desire to control/modulate
  • Benefits Dataset: Categorization of over 500+ specific benefits
  • Product/Brand Dataset: Extract, label, and understand brands & products
  • Emotions Dataset: Assigned on a 28 dimension scale
  • Ingredients Dataset: Perceptions and prioritization of ingredients
  • Needs Dataset: Underlying needs driving purchase decisions
  • Sensory Dataset: Taste, texture, aroma, & overall experience
  • Situations Dataset: Contexts and scenarios in which products are used

Consumer Intelligence Workspace

Your custom-built Consumer Intelligence Workspace allows you to explore datasets powered by Jacquard AI—not just through visualized metrics, but as a fully interactive data experience. Customize filters and categorizations to match your internal language, analyze data from multiple angles, compare numbers from different timeframes, and explore raw consumer conversations with clickable drill-downs.

Consumer Behavior Modeling

With deliverables skillfully developed by an experienced insights team, you gain more than just an interactive workspace for your datasets. Our consumer behavior model leverages strategic frameworks—such as Jobs-to-be-Done, consumer journey, behavioral segmentation, value hierarchy, needs, and motivations—to provide a deep understanding of shifting consumer behaviors that inform product development, marketing, branding, and strategy. Every insight presented is backed by data and structured within an intuitive framework, allowing you to confidently share opportunities with stakeholders.

Core Innovation Categories

Our team has helped clients across various industries achieve $100M+ innovations, and we are currently building VoC Datasets across the following consumer categories:

  1. Food & Beverage
  2. Personal Care & Beauty
  3. Household Products
  4. Health & Wellness
  5. Pet Care
  6. Alcoholic Beverages