Jacquard AI

113 Industries Introduces

Jacquard AI™ Products & Services Suite

1. Jacquard AI™ Models 

113’s Core Platform

An AI-powered technology and services suite that transforms unstructured consumer conversations into structured intelligence—driving strategy, innovation, and growth.

This technology developed by our in-house team of data scientists and full-stack developers unlocks millions of previously inaccessible data points and is designed to support any language across the globe. Our advanced data pipeline and processing technique systematically identifies relevant consumer conversations using advanced Natural Language Processing (NLP) and Named Entity Recognition (NER).

Once key attributes or brands within raw data files (e.g., “Toyota”) are labeled, our AI-driven contextual models—layer in emotions, behavioral preferences, and needs to provide both a high-level and in-depth understanding of what consumers prioritize, how those priorities shift over time, and what remains constant.

All data models are customized to meet each business’s unique goals and taxonomy. They are updated regularly to ensure increasing accuracy with every iteration. Data models can be used individually and/or in conjunction, working to seamlessly provide a comprehensive and dynamic view of your consumer landscape.

Proprietary AI models trained to decode consumer behavior in the Food, Beverage, VMS categories:

  • Emotions Model: Assigned on a 28 dimension scale
  • Situations Model: Contexts and scenarios in which products are used
  • Benefits Model: Categorization of over 1000+ specific benefits
  • Ingredients Model: Perceptions and prioritization of ingredients
  • Behavioral Tendencies Model: What we seek, avoid or desire to control/modulate

Proprietary AI models in development:

  • Consumer Journey Model: Tracks stages from awareness – advocacy
  • Consumer Segmentation Model: Groups shared emotional & behavioral patterns
  • Needs Model: Identifies category-specific needs across use cases

All proprietary models can be fine-tuned to be leveraged for other categories, including Automotive, Finance, Consumer Electronics, etc.

2. Jacquard AI™ Applications

Data Visualization: Clustering & Workspace

Data Visualization tools allow you to explore Jacquard AI™ Models—not just through charted metrics, but as a fully interactive data experience. Customize filters and categorizations to match your internal language, analyze data from multiple angles, compare numbers from different timeframes, and explore raw consumer conversations with clickable drill-downs.

Clustering

NLP-powered engine that clusters unstructured consumer data into themes, patterns, and behavioral signals.

Workspace

Power BI-based exploration tool where teams explore clusters, models, and insights in real time.

3. Jacquard AI™ Human Lens

Strategic Insights

Deliverables are skillfully developed by an experienced insights team, giving you more than just an interactive visual workspace for your data models. Our consumer behavior model leverages strategic frameworks—such as Jobs-to-be-Done, consumer journey, behavioral segmentation, value hierarchy, needs, and motivations—to provide a deep understanding of shifting consumer behaviors that inform product development, marketing, branding, and strategy. Every insight presented is backed by data and structured within an intuitive framework, allowing you to confidently share opportunities with stakeholders.

Expert-developed, presentation-ready deliverables include:

  • PRISM: Emerging Trends & Predictions
  • Personas & Segments
  • Jobs To Be Done (JTBD)
  • Needs & Motivations
  • Compensating Behaviors
  • Consumer Journey
  • Value Hierarchy
  • Opportunity Maps

Core Innovation Categories

Our team has helped clients across various industries achieve $100M+ innovations, and we are currently building Jacquard AI™ Models across the following consumer categories:

  1. Food & Beverage
  2. Personal Care & Beauty
  3. Household Products
  4. Health & Wellness
  5. Pet Care
  6. Alcoholic Beverages