Consumer Intelligence Workspace

Introducing Voice of Consumer Data Sets

Our custom-built, context-rich data sets fine-tuned for CPG deliver clean, relevant, and structured insights—that work in conjunction with Household Panel, Loyalty, and Survey data. By layering our insights expertise and proprietary technology, our work continuously drives top-line growth for many global CPG 500 companies.

A New & Different Approach to Social Intelligence

Voice of Consumer Data Sourcing:

Our cross-category expertise enables us to design precise queries for a superior data acquisition process. By capturing organic online discussions, free from bots and ads, we gain an authentic, unbiased view of consumer emotion and behavior.

Jacquard AI Data Set Processing

This technology developed by our in-house team of data scientists and full-stack developers unlocks millions of previously inaccessible data points. Our advanced data pipeline and processing techniques systematically identifies relevant mentions within consumer conversations using advanced Natural Language Processing (NLP) and Named Entity Recognition (NER).

Once key attributes or brands within the raw data files (e.g., “Coca-Cola”) are labeled, AI-driven contextual models—layer in emotions, behavioral preferences, and needs to provide both a high-level and in-depth understanding of what consumers prioritize, how those priorities shift over time, and what remains constant.

With each data set subscription renewal, your AI models are refined, delivering ever-increasing accuracy and deeper insights with every iteration.

  • Ingredients Data Set: Perceptions and prioritization of ingredients
  • Situations Data Set: Contexts and scenarios in which products are used
  • Benefits Data Set: Categorization of over 500+ specific benefits
  • Needs Data Set: Underlying needs driving purchase decisions
  • Emotions Data Set: Assigned on a 28 dimension scale
  • Behavioral Data Set: What we seek, avoid or desire to control/modulate

Consumer Intelligence Workspace

With 24/7 access via Microsoft Power BI, our Consumer Intelligence Workspace—powered by Jacquard AI Data Sets—offers more than visualized metrics; it delivers a fully interactive data experience. Customize filters and categorizations to match your internal language, analyze data from multiple angles, compare numbers from different timeframes, and explore raw consumer conversations with seamless, clickable drill-downs.

Integrated Insights Reporting

In addition to an accessible and interactive workspace for your data sets, you gain an experienced insights team. Stay informed throughout the analysis process while seamlessly delegating reporting, slide creation, and project management tasks to us. Free up time and resources while eliminating the challenge of articulating the reasoning behind your product development, marketing, branding, and strategic initiatives. With every insight backed by data, you can confidently share opportunity areas with key stakeholders, ensuring clarity, alignment, and informed decision-making.