Consumer Intelligence Workspace

Turning Unstructured Data into Strategic Consumer Insights

The Jacquard AI Consumer Intelligence Workspace leverages five advanced AI data models—Ingredients, Situations, Benefits, Needs, and Emotions—to transform unstructured consumer conversation data into a structured, interactive environment. Drawing insights from millions of regional and global consumers across blogs, forums, reviews, and social media, this powerful AI-driven tool enables businesses to uncover deep, actionable insights into consumer behavior. These models continuously evolve within a clickable research workspace, operating on a monthly, or quarterly cadence to track behavioral shifts, revealing emerging opportunities or potential threats that drive strategic decision-making.

Key Features

Ingredients: Identify key product components and attributes that matter most to consumers.

Situations: Understand the contexts and scenarios in which products are used.

Benefits: Discover the outcomes and advantages consumers seek.

Needs: Pinpoint underlying consumer needs driving purchasing decisions.

Emotions: Gauge emotional responses connected to specific ingredients, enhancing understanding of how product components influence consumer sentiment.

Value Proposition

Jacquard AI bridges the gap between raw consumer feedback and strategic decision-making. By structuring and connecting these five critical dimensions, businesses can:

Gain a 360-degree view of consumer motivations.
Quickly identify emerging trends and unmet needs.
Spot trends that reveal new whitespace opportunities for product innovation.
Enhance product development and marketing strategies.
Drive customer-centric innovation.
Continuously track behavioral shifts to uncover new opportunities or mitigate risks.

Use Case Example

A beverage company wants to understand why their new energy drink isn’t resonating with young professionals.

The Jacquard AI Consumer Intelligence Workspace Can:

Reveal if consumers are concerned about artificial additives – Ingredients Model
Highlight whether the drink is perceived as suitable for office settings – Situations Model
Show if consumers seek sustained energy without crashes – Benefits Model
Identify a desire for healthier, natural energy sources – Needs Model
Indicate feelings of skepticism or mistrust toward a brand due to artificial ingredients – Emotions Model

With these insights, the company could reformulate the product with natural ingredients, reposition it for professional settings, and rebuild trust through transparent marketing. This strategic shift could lead to a significant increase in sales.