The Importance of Market Research

113 Industries, a trailblazer in the realm of market research, takes a distinctive approach to unraveling market dynamics. Unlike conventional methods that rely on surveys, focus groups, and standardized data, 113 Industries takes a different approach. We leverage advanced technologies, including artificial intelligence (AI), to analyze diverse datasets. This enables us to go beyond surface-level insights and delve deep into the consumer behaviors that disrupt and define industries.

The 113 Industries Differentiated Approach

We’ve been working with AI since 2015, well before the term became the buzzword it is today. In fact, our co-founder Anupam Singh and his team of developers created a completely custom and proprietary AI software that provides our team of insights engineers with a differentiated approach to analyzing consumer data. With Jacquard AI, we can uncover consumers’ “why” and guide immediate action, transforming millions of online conversations into revenue-driving insights. With a deeper understanding of consumer needs and market trends, our corporate partners can engineer products and execute strategies that closely align with their market realities.

Customized Solutions for Every Industry

Not all industries are created equal, and 113 Industries acknowledges this diversity. Our approach involves tailoring market research strategies to each of our clients’ specific needs and challenges. Whether it’s healthcare (pharmaceuticals), technology, retail, or consumer packaged goods (CPG), our team crafts customized solutions that resonate with the unique characteristics of the targeted sectors.

Ethical Considerations in Data Collection

In an era where data privacy and ethical considerations are at the forefront, we place a strong emphasis on responsible data collection and analysis. We adhere to strict ethical standards, protecting consumer and patient privacy without compromising our ability to extract valuable insights. This commitment fosters trust with the companies we work with and aligns with the evolving regulatory landscape surrounding data usage.

Lean into Consumer Behavior

Understanding consumer behavior is the foundation of effective market research. Our experience successfully completing over 200 projects has taught us that consumer preferences are dynamic and influenced by many factors. Employing our cutting-edge technology, Jacquard AI, for analytics allows us to dissect organic consumer conversations to identify patterns, preferences, and shifts in behavior. Leaning into consumer behaviors and emotions through market research provides businesses with insights that drive innovation across product development, marketing, branding, and strategic initiatives.

Uncovering Hidden Opportunities

Market research is not just about understanding existing markets; it’s also about identifying untapped future opportunities. 113 Industries excels in uncovering hidden potential in emerging trends by spotting consumers’ unarticulated needs which often highlight white spaces. Through a combination of historical data analysis and trend forecasting, we help businesses identify areas ripe for innovation.

The Power of Real-time Data

In today’s fast-paced business environment, the importance of real-time data cannot be overstated. That’s why we leverage the power of consumer conversations happening in the here and now—an analysis approach that provides businesses with up-to-the-minute insights, which chat GPT and other publically available AI platforms can’t do—. This agility is the reason the world’s largest corporations work with us because we help them make informed decisions swiftly.


Market research is the cornerstone of strategic decision-making, and 113 Industries stands at the forefront of innovative approaches for crafting that research. Our services powered by our house-built software, Jacquard AI, allow us to dive deep into consumer behavior, predictive analytics, and real-time data analysis, which provide businesses with a nuanced understanding of their markets. By fully customizing our AI models for each project and maintaining ethical standards in data collection, we pave the way for informed, responsible, and successful innovations in an ever-evolving global marketplace.

Don’t let your business decisions rely on guesswork. Partner with 113 Industries and harness the power of AI-driven market research to make informed, data-backed strategies. Reach out to our team to discuss your specific needs.